Creating effective concept designs is crucial for gathering accurate and actionable insights during concept testing.
How to Create Effective Concept Designs for Concept Testing in a Survey
Here are some best practices to ensure your designs are optimized for success:
1. Use Consistent Formatting
If you are testing multiple concepts, ensure the formatting and presentation are consistent across all designs. This prevents bias and allows participants to focus on the content rather than the design differences.
2. Highlight Unique Features
Emphasize the key features or benefits of your concept. What makes it different or better than existing options? Clearly showcasing these elements will help participants provide more insightful feedback.
3. Focus on Clarity
Ensure your designs communicate the core idea clearly and concisely. Avoid unnecessary details or overly complex visuals that could confuse respondents. Use simple and direct language in any accompanying text.
4. Test a Range of Options
Include a variety of concepts to explore different ideas or approaches. This could involve testing variations in design, messaging, or features to identify what resonates most with your audience.
5. Keep It Visually Appealing
While clarity is important, your designs should also be aesthetically pleasing. Use clean layouts, professional visuals, and appropriate color schemes to maintain engagement.
Supported File Formats and Sizing
- Supported File Formats for stimuli include PNG and JPEG
- Images should be at least 230 x 230 pixels, and no larger than 2560 x 2560 pixels