Knowledge Base
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Industry Know-How
Get Started & Project Setup
Audience and Highlighter Community
Design Surveys
Insights, Results, Analytics
General
Industry Know-How
Concept Tests
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Knowledge Base
Industry Know-How
Get Started & Project Setup
Audience and Highlighter Community
Design Surveys
Insights, Results, Analytics
General
Industry Know-How
Concept Tests
Industry Know-How
Use this foundational guidance to ensure you're following research best practices.
How to Master the New Product Development Process
How to Create a Product Development Workflow
What Are the Most Effective Research Methods for New Product Development?
How Long Does a New Product Development Timeline Really Take?
What Is the Modern Product Development Process?
Innovative Product Development (Your Roadmap to Market Leadership)
What Is Product Renovation & Can It Save Your Product?
Innovation vs Renovation: What's the Real Difference?
How Innovation Drives Modern Product Development
What Percentage of New Products Fail?
What is Exclusive Product Innovation?
What Is Monadic Testing & When Should You Use It?
What Is Sequential Monadic Testing in Market Research?
What Is Comparison Testing & How Can It Improve Research?
Monadic vs Sequential Monadic: What's the Difference?
What Is Product Perception & How Can You Improve It?
What Are the Most Important Customer Perception Metrics?
Learn from these 7 Product Benchmarking Examples to Build a Competitive Edge
What is Garment Testing & When Should You Do It?
Clothing Testing Best Practices for Apparel Brands
What Is Wear Testing for Apparel Products & Why Do You Need It?
How to Do a Benchmark Analysis for Product & Competitor Insights
How to Do Competitor Benchmarking
What Is Effective Benchmarking?
What Are Benchmarking Analysis Tools & How Do They Work?
Why Benchmarking Is So Important (And the Risks of Skipping It)
What Are Marketing Claims? Legal Risks Explained
Why Unsubstantiated Claims Matter for CPG Brands
What Is the Law Requiring Truthful Labels?
What Are Different Types of Market Research?
What Is Primary Market Research & How Does It Work?
What Is White Space Analysis & How Can It Boost Your Business?
What Is White Space Mapping?
How to Create an Effective White Space Strategy for Product Innovation
White Space Analysis Template for a Competitive Edge
How to Identify & Target White Space Customers