Industry Know-How

Use this foundational guidance to ensure you're following research best practices.

• How to Master the New Product Development Process
• How to Create a Product Development Workflow
• What Are the Most Effective Research Methods for New Product Development?
• How Long Does a New Product Development Timeline Really Take?
• What Is the Modern Product Development Process?
• Innovative Product Development (Your Roadmap to Market Leadership)
• What Is Product Renovation & Can It Save Your Product?
• Innovation vs Renovation: What's the Real Difference?
• How Innovation Drives Modern Product Development
• What Percentage of New Products Fail?
• What is Exclusive Product Innovation?
• What Is Monadic Testing & When Should You Use It?
• What Is Sequential Monadic Testing in Market Research?
• What Is Comparison Testing & How Can It Improve Research?
• Monadic vs Sequential Monadic: What's the Difference?
• What Is Product Perception & How Can You Improve It?
• What Are the Most Important Customer Perception Metrics?
• Learn from these 7 Product Benchmarking Examples to Build a Competitive Edge
• What is Garment Testing & When Should You Do It?
• Clothing Testing Best Practices for Apparel Brands
• What Is Wear Testing for Apparel Products & Why Do You Need It?
• How to Do a Benchmark Analysis for Product & Competitor Insights
• How to Do Competitor Benchmarking
• What Is Effective Benchmarking?
• What Are Benchmarking Analysis Tools & How Do They Work?
• Why Benchmarking Is So Important (And the Risks of Skipping It)
• What Are Marketing Claims? Legal Risks Explained
• Why Unsubstantiated Claims Matter for CPG Brands
• What Is the Law Requiring Truthful Labels?
• What Are Different Types of Market Research?
• What Is Primary Market Research & How Does It Work?
• What Is White Space Analysis & How Can It Boost Your Business?
• What Is White Space Mapping?
• How to Create an Effective White Space Strategy for Product Innovation
• White Space Analysis Template for a Competitive Edge
• How to Identify & Target White Space Customers
• Van Westendorp Pricing
• What is sensory testing & how can it improve your products?
• What is a discrimination sensory test?
• How to design a taste test survey that uncovers authentic feedback
• What is sustainable packaging? A brand's guide to making the right choice for your products
• Physical prototype guide for CPG brands
• What are trio tests and when should you use them?
• How to use triangle tests in market research
• When (and how) to use paired comparison testing
• How do ABX tests work, and when should you use them?
• What is secondary research? Methods, sources & best practices
• What is correction co-creation? Methods & best practices
• Focus group research explained: When & how to use this method
• How to craft effective in-depth interview questions
• Qualitative research interview guide: Types & techniques
• What is consumer market research? A complete overview
• Market research process steps: A complete process guide
• What is TURF analysis? Total unduplicated reach & frequency
• How to build a product feedback loop that actually works
• How to conduct a blind test: Setup & implementation
• Organoleptic testing: Complete setup & implementation guide