What Makes Our Community Different
Highlight's community of product testers is carefully crafted and continuously reviewed to ensure highest-quality, on-time, and authentic feedback. We rigorously evaluate applications to join our community of product testers and monitor tester behavior in order to maintain this standard.
Community Health, Composition, and Ongoing Growth
We pride ourselves on anticipating and responding to trends that are likely to be relevant to our customers's research needs and actively check for proper demographic, psychographic, and geographic representation. We constantly evaluate the makeup of our community of testers and grow our community strategically so we can meet the testing requirements of our customers, even as they grow and change.
Highlight also collects rich data about our testers that allows for efficient targeting when conducting a study and helpful, interesting contextualization of feedback when the project concludes.
- See our related article on Standard Profile Data to learn more!
The minimum age to be a member of our community is 18. Testers must live in the United States.
More Details on How We Build and Maintain Our Community
- Strategic Sourcing
We recruit through a variety of channels: referrals, community partnerships, targeted paid ads, and organic social media. This comprehensive strategy allows us to sustain a diverse community with the ability to target very specific demographic, behaviors, and interest groups. - Selective Application Process
Potential additions to the community complete a thoughtfully designed application that measures each applicant’s ability to be creative, articulate effectively, and elaborate on their genuine enthusiasm to join. This screening process is done through a combination of auto-sorting and human checks. We filter out straightliners, red-flag responses, and those only motivated by incentives. We also verify email, phone, and address. - Community Curation & Ongoing Quality Checks
Upon acceptance into the community, we contact members with opportunities to participate in studies best suited for them. We diligently monitor for thoughtful and timely feedback, and we aren’t afraid to sideline those who don’t meet our standards. These ongoing checks foster a high-quality, engaged, and reliable community that delivers impactful product insights.