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How to Use VoxPopMe

Highlight partners with VoxPopMe ("VPM") to collect and analyze video-based consumer feedback. 

With VoxPopMe, you can:

  • Watch and download video responses
  • Read transcripts and analyze sentiment
  • Identify themes and patterns
  • Create shareable video showreels

Navigating Your Project Dashboard

Once logged in, you’ll see several tabs. Each one serves a different purpose in helping you analyze video feedback.


🤖 AI Insights Tab

A quick way to understand key findings without watching every video.

What you’ll find:

  • Summarized insights and key themes
  • Standout quotes
  • Relevant video clips for validation

AI Chat

Use AI Chat to explore insights conversationally.

Example:

“As a retailer, how can I advertise secondhand clothing?”

You’ll receive:

  • A summarized answer
  • Supporting video clips as evidence

You can:

  • Ask follow-up questions
  • Add clips directly to your showreel

🎥 Responses Tab

This is where you can explore all individual video responses.

Key features:

  • ▶️ Watch videos by clicking thumbnails
  • 📥 Download responses:
    • Bulk: Project menu (three dots) → Download Responses
    • Individual: Response menu → Download Full Video
  • 📝 View transcripts alongside videos
  • 🔍 Search transcripts for keywords
  • 🔗 Compare responses with survey data via “Additional Data” (user IDs)

🧠 Themes Tab

A high-level view of recurring topics across all responses.

Use this tab to:

  • Identify the most common themes (ranked by frequency)
  • Click a theme to jump directly to relevant video clips
  • Review metrics:
    • Number of mentions
    • Number of respondents mentioning the theme
    • Sentiment breakdown

📊 Charts Tab

Visualize your data quickly.

Available outputs:

  • Word clouds
  • Sentiment graphs
  • Respondent-level data (user IDs)

You can download these visuals for reporting or presentations.


🎬 Creating a Showreel

A showreel is a short, curated video made from response clips. It helps you tell a compelling story using real customer voices.

Why use a showreel?

  • Share insights with stakeholders
  • Bring data to life
  • Highlight key emotional moments

Steps to Create a Showreel

  1. Select clips
    • From Responses or AI Insights
    • Highlight text → click “Add to Showreel”
  2. Organize clips
    • Open Showreel Studio
    • Drag and drop clips into order
  3. Edit clips
    • Trim video
    • Add captions/subtitles
    • Adjust orientation
  4. Generate & share
    • Click “Create”
    • Share via link, download, or embed



Need More Help?

For additional guidance, visit the VoxPopMe Help Center.