How to Use VoxPopMe
Highlight partners with VoxPopMe ("VPM") to collect and analyze video-based consumer feedback.
With VoxPopMe, you can:
- Watch and download video responses
- Read transcripts and analyze sentiment
- Identify themes and patterns
- Create shareable video showreels
Navigating Your Project Dashboard
Once logged in, you’ll see several tabs. Each one serves a different purpose in helping you analyze video feedback.
🤖 AI Insights Tab
A quick way to understand key findings without watching every video.
What you’ll find:
- Summarized insights and key themes
- Standout quotes
- Relevant video clips for validation
AI Chat
Use AI Chat to explore insights conversationally.
Example:
“As a retailer, how can I advertise secondhand clothing?”
You’ll receive:
- A summarized answer
- Supporting video clips as evidence
You can:
- Ask follow-up questions
- Add clips directly to your showreel
🎥 Responses Tab
This is where you can explore all individual video responses.
Key features:
- ▶️ Watch videos by clicking thumbnails
- 📥 Download responses:
- Bulk: Project menu (three dots) → Download Responses
- Individual: Response menu → Download Full Video
- 📝 View transcripts alongside videos
- 🔍 Search transcripts for keywords
- 🔗 Compare responses with survey data via “Additional Data” (user IDs)
🧠 Themes Tab
A high-level view of recurring topics across all responses.
Use this tab to:
- Identify the most common themes (ranked by frequency)
- Click a theme to jump directly to relevant video clips
- Review metrics:
- Number of mentions
- Number of respondents mentioning the theme
- Sentiment breakdown
📊 Charts Tab
Visualize your data quickly.
Available outputs:
- Word clouds
- Sentiment graphs
- Respondent-level data (user IDs)
You can download these visuals for reporting or presentations.
🎬 Creating a Showreel
A showreel is a short, curated video made from response clips. It helps you tell a compelling story using real customer voices.
Why use a showreel?
- Share insights with stakeholders
- Bring data to life
- Highlight key emotional moments
Steps to Create a Showreel
- Select clips
- From Responses or AI Insights
- Highlight text → click “Add to Showreel”
- Organize clips
- Open Showreel Studio
- Drag and drop clips into order
- Edit clips
- Trim video
- Add captions/subtitles
- Adjust orientation
- Generate & share
- Click “Create”
- Share via link, download, or embed
Need More Help?
For additional guidance, visit the VoxPopMe Help Center.