Custom Question Types

To customize your survey, you can drag and drop in a variety of different question types from the Custom Questions section on the right side of each survey. 

Custom Questions Include: 

  • Scale Questions
    • 3, 5, 9-Point Scales -A scale questions that allows customizing all of the scale labels
    • So the respondent only sees the end points of the scale labeled, use labels like these:
      1 - Dislike Extremely
      2
      3
      4

      6
      7
      8
      9 - Like Extremely
    • Note: Highlight's analytics suite understands the first scale choice (Scale Value 1) to be the "worst" for calculations such as top box and bottom box 
    • JAR Scale - A special 5-point scale that already has a "Just about right" option as the center point
    • Custom Scale - A scale question that allows adding up to 11 answer choices
  • Multiple Choice
    • Defaults to single-select
    • To enable multi-select, update setting to "Allow Multiple Selection"
    • To enable choice randomization, enable "Randomize Choices" setting
    • Includes ability to add “Other - Specify” answer choice
  • Picture Choice - A special multiple choice question type that can either be single- or multi-select, where images are used for the response choices
  • Ranking - Testers will need to rank the choices provided
  • Open-End - Free-text entry response that includes instruction to testers to be descriptive in their response