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Retail Readiness (IHUT)

Develop powerful in-context data to arm sales teams with evidence that drives sell-in and expansion across channels and retailers.

Getting onto retailer shelves — or staying there — requires more than a great product. It requires a powerful narrative backed by real consumer data. Highlight can help sales teams walk into retailer conversations armed with the quantitative confidence and qualitative consumer voice they need to win. Using a hybrid quant + qual approach grounded in the physical product experience, Highlight builds the sell-in story from the ground up.

 

Key Questions Addressed

  •     We have an upcoming meeting with a major retailer and we need consumer data to support our story — can you help?
  •     Flexible qual + quant to support retailer sell-in story.

 

Common Outcomes

  •     Quantitative data visualizations
  •     Qualitative video response downloads & AI generated showreels

Note: Participants will be shoppers of the retailers of interest.

 

Methodology Guide

 Quick Hits

  •     Hybrid Quant + Qual
  •     N=100+ Quant // N=30+ video subset
  •     Close-ended + Open-ended + Video & Image Upload
  •     ~3 weeks turnaround (ship to results)

 

Typical audience: shoppers of the specific retailer(s) of interest

For more information on designing your audience and sample size, see here.

 

Standard Inputs (Highlight Blueprint)

  •         Overall Liking
  •         Purchase Intent
  •         Key product attribute ratings (retailer-relevant)
  •         Open-ended on product experience (likes, dislikes, usage occasions)
  •         Recommended add-on: Video & image upload prompts (for qual subset)

+ Can add from any of our available / recommended questions and/or write your own


Stimuli: physical product samples sent to participants who shop at target retailer(s)

 

Standard Outputs

  •         Quantitative data visualizations (scorecard + charts)   
  •         Qualitative video response downloads & AI generated showreels
  •         Summary of key themes from open-ended questions
  •         Crosstabs with customizable banners + statistical significance testing

 

Reach out to your Customer Enablement rep if you have any questions about leveraging Highlight for this use case!