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Creating a New Project

To create a new Project, click the 'New Project' button on the right side of the top navigation bar.

After clicking 'New Project', you'll chat with Highlight AI to get a project created that aligns with your specific research objectives.

It only needs a few pieces of information (the ones you see to the right of the chat) to create the project, and then you'll move into Setup where you can provide the specific details of your project like products to test, Audience criteria etc.