Industry Know-How
Use this foundational guidance to ensure you're following research best practices.
- How to Master the New Product Development Process
- How to Create a Product Development Workflow
- What Are the Most Effective Research Methods for New Product Development?
- How Long Does a New Product Development Timeline Really Take?
- What Is the Modern Product Development Process?
- Innovative Product Development (Your Roadmap to Market Leadership)
- What Is Product Renovation & Can It Save Your Product?
- Innovation vs Renovation: What's the Real Difference?
- How Innovation Drives Modern Product Development
- What Percentage of New Products Fail?
- What is Exclusive Product Innovation?
- What Is Monadic Testing & When Should You Use It?
- What Is Sequential Monadic Testing in Market Research?
- What Is Comparison Testing & How Can It Improve Research?
- Monadic vs Sequential Monadic: What's the Difference?
- What Is Product Perception & How Can You Improve It?
- What Are the Most Important Customer Perception Metrics?
- Learn from these 7 Product Benchmarking Examples to Build a Competitive Edge
- What is Garment Testing & When Should You Do It?
- Clothing Testing Best Practices for Apparel Brands
- What Is Wear Testing for Apparel Products & Why Do You Need It?
- How to Do a Benchmark Analysis for Product & Competitor Insights
- How to Do Competitor Benchmarking
- What Is Effective Benchmarking?
- What Are Benchmarking Analysis Tools & How Do They Work?
- Why Benchmarking Is So Important (And the Risks of Skipping It)
- What Are Marketing Claims? Legal Risks Explained
- Why Unsubstantiated Claims Matter for CPG Brands
- What Is the Law Requiring Truthful Labels?
- What Are Different Types of Market Research?
- What Is Primary Market Research & How Does It Work?
- What Is White Space Analysis & How Can It Boost Your Business?
- What Is White Space Mapping?
- How to Create an Effective White Space Strategy for Product Innovation
- White Space Analysis Template for a Competitive Edge
- How to Identify & Target White Space Customers
- Van Westendorp Pricing
- What is sensory testing & how can it improve your products?
- What is a discrimination sensory test?
- How to design a taste test survey that uncovers authentic feedback
- What is sustainable packaging? A brand's guide to making the right choice for your products
- Physical prototype guide for CPG brands
- What are trio tests and when should you use them?
- How to use triangle tests in market research
- When (and how) to use paired comparison testing
- How do ABX tests work, and when should you use them?
- What is secondary research? Methods, sources & best practices
- What is correction co-creation? Methods & best practices
- Focus group research explained: When & how to use this method
- How to craft effective in-depth interview questions
- Qualitative research interview guide: Types & techniques
- What is consumer market research? A complete overview
- Market research process steps: A complete process guide
- What is TURF analysis? Total unduplicated reach & frequency
- How to build a product feedback loop that actually works
- How to conduct a blind test: Setup & implementation
- Organoleptic testing: Complete setup & implementation guide