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How do I use my Service Add-on Dollars associated with my subscription plan?

Highlight offers a variety of service add-ons to our customers. These additional features give you the added support and customization you need to run tests successfully on Highlight and achieve your business goals. 

 



Support Services

Description

Available to… 

Ask a Researcher Hours (5 Hour Bundle)

For those not on a Premium package, consulting hours with a member of Highlight’s research team, used for live Q&A over a phone call or via email. These sessions provide guidance on research methodology and test design, survey writing best practices, and interpretation of results. No materials or formal deliverables are produced as part of these hours.

All customers not on a Premium Plan

Shipping Services Add-Ons

    

Extra Packaging Coolers per box

Shipments sometimes require extra coolers for refrigerated or frozen products

All customers

Blinding

Removing, masking, or covering product branding and identifying information

All customers

Relabeling and Repacking

Replacing existing labels or removing products from their original packaging and repackaging them into new formats

All customers

Procurement Service Fee (up to 5 SKUs)

Highlight procuring for Premium customers up to 1,000 total units for nationally distributed products (else 500); does not include lot code tracking.

Customers on a Premium Plan

Procurement Level 2 Service Fee (up to 10 SKUs)

Customers on a Premium Plan

Sample Services Add-Ons

    

Adverse event reporting (custom Community messaging)

Highlight has a standard adverse event reporting protocol. This add-on refers to custom intake, documentation, and response handling for participant-reported issues due to products during testing (most commonly used for pharma, beauty, skincare)

All customers

Custom Participant Consent

Any additional legal consent required by the customer, beyond standard Highlight Participation Terms, to be agreed to in the screener ("I agree" checkbox)

All customers

Recontact from Previous Test

Re-engaging the same participants from a prior test to support follow-up research; a subset of the original participant list (~50%) can be re-engaged, depending on timing

All customers

Typing tool for capture

Use of typing tool to match back testers to Customer Segments for profiling purposes (not used for recruiting participants into the test and has no impact on incidence)

All customers

Typing tool for segmentation and recruiting

Use of typing tool to segment and recruit (and does impact on incidence and ability to recruit participants)

Customers on a Premium Plan

Reporting Services Add-Ons

    

Fully Custom Analysis or Report - ask Research for Pricing

Fully custom scoped analysis or reporting that requires bespoke pricing and feasibility

Customers on a Premium Plan

Van Westendorp Analysis

Creation of Van Westerndorp Pricing analysis outputs, inclusive of response curves for Point of Marginal Cheapness (PMC), Point of Marginal Expensiveness (PME), Optimal Price Point (OPP), Indifference Price Point (IDP)  - more about our offering here!

All customers

Additional Instant Report Access (above what is included in your package)

Additional Instant Report Access in the Highlight app above what is included in your package

All customers

Topline Report (up to 10 data slides and 1 round of revisions)

10 slides max; customer provides max 3 research questions; 1 round of revisions and feedback; no report read out included

All customers

Custom Report (up to 40 data slides and 3 subgroups)

40 slides max with analysis of up to 3 subgroups; 2 rounds of revisions and feedback; 1 report read out included

Customers on a Premium Plan

MaxDiff + TURF Excel Simulator (max 3 subgroups; no PPT)

Excel Simulator for MaxDiff and/or TURF; analysis up to max 3 subgroups - more about our offering here!

All customers

MaxDiff + TURF PPT and Simulator Package

Excel Simulator for MaxDiff and/or TURF + PPT Report up to 20 slides; analysis up to max 3 subgroups

All customers

Drivers Analysis

Excel output of regression-based drivers analysis results in Total and among up to max 3 subgroups; for up to 3 products max - more about our offering here!

All customers

Custom Penalty Analysis

Excel output of custom penalty analysis using custom thresholds for penalties; for up to 3 products max

Customers on a Premium Plan

IDI Add-Ons

    

Highlight Moderated

1:1 interviews with participants of your test post-trial. Moderated and fully managed by Highlight, including recruiting, scheduling, discussion guide creation and use of interview software. IDIs can be 30, 45, or 60 minutes in length - more about our offering here!

All customers

Client Moderated

1:1 interviews with participants of your test, post-trial. Moderated by you and fully managed by you using interview software. IDIs can be 30, 45, or 60 minutes in length.

All customers


How to Notify Highlight When You Want to Use Your Add-ons


When you set up your test on Highlight, the last step in your set up is Submit/Summary. That tab includes a cost summary, timeline Gantt and an expandable menu of Project Add Ons. This menu gives you the option to add on Reporting or Services. Once you’ve selected an add-on and submitted your project, a member of our Support team will verify you have the right number of highlights to service the work and will orchestrate next steps with you directly!