Fill in each of the Setup steps then Submit your project. Video tutorial and more details below.
Get started by adding images for each of the concept stimuli you'd like to evaluate in the Add Stimuli tab, then fill in the remaining steps.
As you complete each step, they'll turn green. When all the steps are complete, the Submit button becomes enabled and you can submit your project for review, which locks your project and begins a quality checking process. Once your project is reviewed and passes quality checks, you’ll be notified and the recruiting for your project will begin.
Add Stimuli
Upload one image per concept you want to evaluate.
Tip: review best practices for effective stimuli design here
Don't have all your stimuli finalized just yet? That's ok - just add a placeholder image and come back to complete it when you're ready.
Define Audience
Define all of the specifications of the audience you'd like to test with, including the number of responses per stimulus, qualifying criteria, and quotas.
Qualifying criteria can include selections from our pre-targeted list of demographic criteria and custom criteria you create.
If your research requires multiple audiences, you can create them separately or create one then duplicate.
Design Surveys
Each Concept Test project comes pre-loaded with the surveys using the Concept Tester blueprint. Customize your surveys using Custom Questions and researcher-approved questions from the Question Library from the right side menu.