Downloads

Overview

Downloads is where you take your data out of Highlight. The Responses CSV gives you every individual answer, one row per participant, so you can pivot it, model it or drop it into whatever your team already works in. Alongside it sit the photos your participants submitted, a way through to their videos, and any files your Highlight team has shared with you.

This is the raw, unaggregated data. For results already worked out for you, use Explore, Scorecard and Crosstabs.

Where to Find Downloads

Go to Insights and open the Downloads tab. It's there from the moment your project is created. Don't see it? Ask your account manager.

Download Responses stays greyed out until data collection begins. After that it works right through to the end of the project, so you can pull a file mid-field — you'll get a partial dataset, not a broken one.

Downloading Your Responses

Click Download Responses and the CSV is built and saved to your browser. One row per participant, their individual answers, no aggregation and no charts. Only responses approved in Highlight's quality-control review make it into the file.

What's in the File

Three header rows sit above your data, so the first participant is on row 4:

• Row 1 names the survey each column came from.
• Row 2 is the real header — the question each column holds. Its first cell reads Highlighter ID, a unique ID for each participant, and that's the first column of every row below.
• Row 3 carries the scale for opinion scale questions, and is blank for everything else.

Columns are grouped by survey rather than by the order your surveys ran, with the Profile Data block last.

Choosing Which Surveys to Include

Above the button is a Surveys picker. Leave it on All surveys and you get everything on the project; pick one or more surveys to narrow the file to just those.

Worth knowing before you do: choosing specific surveys leaves the Profile Data columns out of the file — that's the block of demographic detail Highlight holds on each participant. Picking your screener also brings in participants who were screened out and never reached a product survey, who are left out of a full export. If you need the demographics, or want the screen-outs gone, export with All surveys.

What You Selected Elsewhere Doesn't Carry Over

This is the one that catches people out. The Products (Concepts on a concept study), Segments and Read Position you chose in the Settings sidebar on Explore, Scorecard or Crosstabs don't travel to your download. Your file spans every product and participants from across the study. If you've been reading one segment on screen, your CSV isn't that segment, and there's no segment column to filter on.

The one setting that carries across is Full Completes Only, because it belongs to the project, not a single view. See Response Types for what it includes.

Photos

Download Photos builds a fresh ZIP of the images participants submitted, sorted into a folder per survey. The button reads Generating photos... while it works, and the download starts on its own once the file is ready.

The card only appears once a photo ZIP has been generated for your project. If your surveys had photo questions and you don't see it, ask your Highlight contact.

Videos

Access Videos opens Highlight's partner video platform in a new tab, where you watch and download the submissions. This card appears once your Highlight team has saved the link, which can be well before fielding ends.

Deliverables

View Deliverables opens the files your Highlight team has shared — your final dataset, your final report and anything else they've uploaded. View Links opens shared links, including each survey's results dashboard. Either button is greyed out when there's nothing of that kind to open.

Data Security

Your downloaded data contains survey responses and may include sensitive information. See how Highlight protects sensitive data for our encryption, access control and data classification practices.

Related

• Response Types — what Full Completes Only includes, since it applies to your CSV and your photo ZIP
• Crosstabs — where to export a crosstabulated file instead of raw responses
• Explore — where open-ended answers are grouped into topics, which the CSV doesn't do
• Instant Reports — a generated recap of the study rather than the raw data

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